Muti media marketing Indiviual Report Essay Example | Topics and Well Written Essays - 1750 words

Muti media marketing Indiviual Report - Essay Example The factors that will be considered for carrying out this report will be based on the internal audit for multimedia marketing, situational analysis (marketing audit) of the multimedia marketing campaign as well as the competitor analysis of the campaign. For conducting internal audit for multimedia marketing, a detailed study about the overall marketing environment about the company will be done and also stress will be laid upon all the marketing activities that the company follow and can follow in the future. Moreover, stress will also be laid upon the other competitive strategies that can be adopted by the company in order to further enhance the online marketing campaigns. In order to design these campaigns, a thorough study about other online marketing campaigns will be studied upon. The report will be primarily based on a poster which has been created to demonstrate a new APP. Rigorous studies about the APP i.e. SHAT will be done and the implications and the uses of the APP will be highlighted. Apart from that the report will be based on the effectiveness of the use of multimedia marketing campaigns in the company and the level upon which these strategies can fetch effective marketing results. It will also highlight about the factors upon which the multimedia marketing campaigns such as the use of poster can be relied upon for promoting a new APP and the comparison of offline marketing campaigns with the online campaigns will be done as well (Westwood, 2010). I. Reasons for Selecting Multimedia Marketing with Situational and Competitor Analysis The main reason a poster campaign has been prepared for Samsung is to incorporate a multimedia marketing approach to build a strong network of information over the internet which will prove to be user friendly for many clients (Shelly & Fermat, 2012). Moreover, the poster campaign has been desired to expand the company’s marketing operations by actively involving in building virtual marketing campaigns as it i s in high demand in the marketplace in today’s marketing environment. Samsung, being one of the top-most mobile companies required to make certain radical technological changes in order to equip itself with the ever-changing business environment. In order to conduct the situational analysis, the stress is laid upon the overall business environment of the company, the business process that the company is following, and the overall business situation of the company i.e. Samsung. It is found that Samsung as a company is undergoing its business operations in a very dynamic business environment. Samsung has cemented itself as a top company for consumer electronics products. It is considered as one of the topmost mobile phone brands in the whole world. Based on the situational analysis of the company, it stands as a major player in the mobile world and the company is continuously striving to improve its product features and launching new and successful devices, for instance, Samsun g Galaxy series (Clarke, 2005). The market standing of the company is excellent and it is continuously striving for further development. Also, the company is co

The Difference Between Management And Leadership In School System Essay

The Difference Between Management And Leadership In School System - Essay Example This essay discusses leading for change in the education sector, and also the contribution that teacher leaders can make to school leadership. It examines the type of leadership required and highlights some important differences between management and leadership. Management concerns the process of dealing with, controlling and being responsible for all activities and operations of an organisation. It involves coordinating all members and resources belonging to the organisation according to their potential, and the attempt is to be as efficient and effective as possible. Usually, aims and objectives are defined, planning is undertaken, and the progress is monitored. There is therefore, a focus on structuring, In the UK school system, the managerial tasks in schools are mostly handled by the head teacher, although some may be delegated to deputy heads and/or subject co-ordinators. Leadership places a great emphasis on personal qualities and how leaders influence others. Leadership is n ecessary for organisations in general because without it, an organisation fails to have vision, direction, order and discipline, and consequently, the performance of individuals within the organisation varies and they are unable to exploit their full potential. There are several forms of leadership, which differ in their style although they all share the essential qualities of leadership. Transformational leadership is one very popular form of leadership. In this form, there is a greater attempt to bring about changes to achieve certain goals.